The Xfm website
Technology
-What is it? The Xfm website
-What is it replacing? Radio shows, music channels, magazines, booking phone lines
-Why is relevant? Example of using the net to create a huge virtual archive, enabling the consumer to have a proliferation of choice
-Technologies involved: broadband internet,
Audiences
-Which social groups are relevant and why? Teenagers, indie music fans- previously niche audience that has recently become quite mainstream, and spans various generations
-What are they doing with it? Listening to tracks, keeping up to date with the radio show, researching bands that are supported by the show
-How are they using it to consume the media? Listening to radio shows, booking tickets, reading interviews, reading the latest music news, playing and rating random live tracks (i.e. creating their own playlists), watching music videos, reading interviews on albums, listening to bands lives, previewing albums, listening to podcasts, sharing the media with their friends through social networking
-What are they doing differently? Able to access a much greater archive of media, able to access lots of different media through one platform
Institutions
-Who is involved? Xfm, record labels,
-How are they using the technology?
-Using the convergence of media technologies to enable consumers to experience any media activity around music
-Using the virtual aspect of the internet to archive huge amounts of media
-Using the immediacy of the internet to post news
-Using the interactivity of the net to gain feedback and publicity for new bands
-What benefits has it brought them?
- A wider audience base
- A trendy image of devotion to music and to the underground music scene
- Chance for labels to market up-and-coming acts much more easily
Media
websites: Xfm website
bands: The Good Shoes
albums: "The Deep Blue" by Cathering Hatherly
singles: "When Tom Cruise Cried" by the Rakes
TV programme: the Xfm advert (director’s cut)
music videos: "Standing In the Way of Control" by The Gossip
webzines: Reviews section on the site
blogs: Message board on the site
podcasts: The Xfm Session: Skin
Key Concepts
Proliferation: great archives of bands, films, music, reviews, podcasts, radio broadcasts meaning a proliferation of choice for the consumer
Convergence: the convergence of TV with the internet means music videos and TV programmes can be played that are visually as well as musically stimulating
Immediacy: The news section is able to give immediate updates and headlines from the music world that can not be immediately reported on air
Flexibility/Convenience: The songs and programmes can be accessed at any time from the site, and the shuffle playlist means that you can practically listening to the radio whenever you want
Non-linear: songs, interviews, podcasts from radio shows can all be accessed from different areas meaning that listening to the radio can also be experienced in a non-linear format
Technology
-What is it? The Xfm website
-What is it replacing? Radio shows, music channels, magazines, booking phone lines
-Why is relevant? Example of using the net to create a huge virtual archive, enabling the consumer to have a proliferation of choice
-Technologies involved: broadband internet,
Audiences
-Which social groups are relevant and why? Teenagers, indie music fans- previously niche audience that has recently become quite mainstream, and spans various generations
-What are they doing with it? Listening to tracks, keeping up to date with the radio show, researching bands that are supported by the show
-How are they using it to consume the media? Listening to radio shows, booking tickets, reading interviews, reading the latest music news, playing and rating random live tracks (i.e. creating their own playlists), watching music videos, reading interviews on albums, listening to bands lives, previewing albums, listening to podcasts, sharing the media with their friends through social networking
-What are they doing differently? Able to access a much greater archive of media, able to access lots of different media through one platform
Institutions
-Who is involved? Xfm, record labels,
-How are they using the technology?
-Using the convergence of media technologies to enable consumers to experience any media activity around music
-Using the virtual aspect of the internet to archive huge amounts of media
-Using the immediacy of the internet to post news
-Using the interactivity of the net to gain feedback and publicity for new bands
-What benefits has it brought them?
- A wider audience base
- A trendy image of devotion to music and to the underground music scene
- Chance for labels to market up-and-coming acts much more easily
Media
websites: Xfm website
bands: The Good Shoes
albums: "The Deep Blue" by Cathering Hatherly
singles: "When Tom Cruise Cried" by the Rakes
TV programme: the Xfm advert (director’s cut)
music videos: "Standing In the Way of Control" by The Gossip
webzines: Reviews section on the site
blogs: Message board on the site
podcasts: The Xfm Session: Skin
Key Concepts
Proliferation: great archives of bands, films, music, reviews, podcasts, radio broadcasts meaning a proliferation of choice for the consumer
Convergence: the convergence of TV with the internet means music videos and TV programmes can be played that are visually as well as musically stimulating
Immediacy: The news section is able to give immediate updates and headlines from the music world that can not be immediately reported on air
Flexibility/Convenience: The songs and programmes can be accessed at any time from the site, and the shuffle playlist means that you can practically listening to the radio whenever you want
Non-linear: songs, interviews, podcasts from radio shows can all be accessed from different areas meaning that listening to the radio can also be experienced in a non-linear format
1 comment:
Nice try, but I have to say, your layout seems to be lacking in...glitteryness
xxx DJ B
(i fink ur well buff)
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