Friday, 30 March 2007

11. An independent fansite



The Killers Unofficial Fan site is extremely informative and well-executed, as well as being lots of fun to explore, and the haven of any Killers fan.

Unlike professional sites the consumer is safe from having purchases and deals on every page, and does not have to pay to download songs from the band, or to watch music videos, as is often the case on official band sites.

The site is graphically very professional, with photos from the album “Sam’s Town” on the top of every page of the site, while the colour scheme of grey, black and white reflects the image of the band, as well as not showing up the common deficiency in graphic know-how that most fan sites demonstrate.

The site is very user friendly and easy to navigate, and unlike professional sites you don’t have to become a member to get the most out of the site. For example there is a comment box on the homepage that allows anyone to leave comments on the site, while underneath is an archive of previous conversations that you are able to join in.

The fan site has a huge number of features based around the Killers, many of which use a variety of media:
Latest
Gallery
Download
The Killers
Interact
Articles
Videos
Lyrics
links
Calendar
reviews/setlists
Tour Dates
Contact

Fans are able to:
-Listen to Killers tracks from their albums
-Create a Killers playlist
-Find out lots of information about the Killers from the archives, and from the “Latest” section
-Watch Killers videos
-Look at pictures of the Killers

The site is also extremely interactive and encourages a lot of fan feedback:
-You can comment on the lyrics they have written up
-You can comment on pictures of the Killers
-You can comment on videos of the Killers
-You can enter a forum discussion
-You can purchase tickets
-You can contact the makers of the site: Tiffany and Steven, and ask them questions or give them your opinions

However the site does not meet the standards of an official band site, in that a lot of the information given is outdated, and a lot of information, such as the lyrics is very disputable, and lots of comments can be seen questioning their accuracy.

The tone of the blogs and biographies is also very colloquial and are filled with extreme opinions and quirks, which would not be seen on a brand site. However it can be argued that this is a good side to the fan site, as it emphasises that this is a site made by normal people, who are interacting with others through their interests and hobbies.

The fan site can not escape being from the perspective of a fan- no personal insights into the band are available, as are no blogs or home videos by members of the band. Whereas professional band sites are relatively successful in making a fan feel closer to the band, and thus becoming more loyal, a fan site can not offer this experience, and is much less exciting because of it.

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