-Blogging is an extremely interactive form of new media technology as it enables consumers to create their own media as well as consume it.
-Through the global access that broadband internet has lead to, consumers are able to communicate with, and present themselves to, the rest of the world. In creating their blogs they are becoming an entirely active audience and centralising the use of media technology around themselves. While Blogs are thought of as very personal medias, a blog is also useful for work projects as it can keep everyone in the loop, promote cohesiveness, and provide an informal "voice" for a project.
-This new level of interaction means that the line between producer and consumer is becoming more blurred, as is the barrier between audience and institution. Consumers are now producing their own media and exhibiting it to other consumers who respond and give feedback. The democratisation of this new media technology is evident, in that everyone is now able to produce blogs, from institutions, to celebrities, to the everyday consumer. Blogging gives a voice to groups who are unable to be heard elsewhere- and while this means that the quality of some blogs is poor, others have been found to have a great impact, especially politically- as bloggers are not confined by the restraints and politics of comercial medias.
-In a Blog the consumer can take centre stage and present their thoughts and opinions to a global audience, a service that older media technologies such as television and radio could not provide as they required a more passive audience. But now the audience has the chance to be watched and listened to, and convergence of technologies, and higher broadband speeds means that making a blog can be a creative, as well as quick and easy thing to do.
-Through the global access that broadband internet has lead to, consumers are able to communicate with, and present themselves to, the rest of the world. In creating their blogs they are becoming an entirely active audience and centralising the use of media technology around themselves. While Blogs are thought of as very personal medias, a blog is also useful for work projects as it can keep everyone in the loop, promote cohesiveness, and provide an informal "voice" for a project.
-This new level of interaction means that the line between producer and consumer is becoming more blurred, as is the barrier between audience and institution. Consumers are now producing their own media and exhibiting it to other consumers who respond and give feedback. The democratisation of this new media technology is evident, in that everyone is now able to produce blogs, from institutions, to celebrities, to the everyday consumer. Blogging gives a voice to groups who are unable to be heard elsewhere- and while this means that the quality of some blogs is poor, others have been found to have a great impact, especially politically- as bloggers are not confined by the restraints and politics of comercial medias.
-In a Blog the consumer can take centre stage and present their thoughts and opinions to a global audience, a service that older media technologies such as television and radio could not provide as they required a more passive audience. But now the audience has the chance to be watched and listened to, and convergence of technologies, and higher broadband speeds means that making a blog can be a creative, as well as quick and easy thing to do.
The easiness of blogging means that it is extremely attractive to social groups that are not as media savvy as the target audiences of other technologies.
You can now create your blog in three easy steps
You can now create your blog in three easy steps
You can customise your blog in a variety of different ways
-changing the page layout
-changing the template, the colours of the template, the pattern of the template
-changing the font
-creating links so information can be found easily
You can customise your posts to include most types of media:
-adding a picture
-changing the font and font colour
-adding HTML links
-adding a video
-changing the page layout
-changing the template, the colours of the template, the pattern of the template
-changing the font
-creating links so information can be found easily
You can customise your posts to include most types of media:
-adding a picture
-changing the font and font colour
-adding HTML links
-adding a video
-The Blog is a strange mix of personalisation and global interactivity- while the experience of creating a blog is hugely personal and the whole idea is based around the individuality of the person who has created it, the audience of global consumers means that the blog creator is able to gain the feedback and recognition that they craved when making their blog. The two advertisement icons on the blogger.com page say it all:
No comments:
Post a Comment