Audience and institutions:
The "entertainment" section of the channel4 website is overwhelmingly devoted to teenagers and young adults, and allows them not only to consume different Medias, but to witness and be part of a certain lifestyle or movement.
The “entertainment” label of this sub-section encompasses a range of different types of media consumption, which all play a part in the average young adult’s daily life. The range of Medias on offer includes music, TV, film and games, all accessible on one page, and each media playing a part in defining the lifestyle of teenager-dom. This range of technologies allows the Channel4 institution to expand from being just a channel, to becoming a brand of lifestyle- an image of youth and innovativeness.
In the music section is a picture of Patrick Wolfe, an up-and-coming underground musician who is identified with the “scenester” scene, while the film review focuses on “Factory Girl”, a film about the art house trend-setters of the 1960s who have become style icons for the present generation of teenagers. Even the “Games” section allows consumers to win prizes for their X-Box 360- a piece of extremely modern technology. All these factors point to extreme narrow-casting on Channel4s behalf, not only focusing on young adults, but directing their medias at a concentrated group of middle class “indie” teenagers, who can be seen to be reflected in programmes such as “Skins”, and who Channel4 are now furiously targeting as their main consumers.
The benefits of this narrow-casting are numerous- Channel4 are able to recommend new programmes that they would enjoy, based on the programmes they are already watching; advertisers are able to market products they know are in the price-range of the target group, and that would appeal to their tastes; and Channel4 are able to distribute other medias which they know fit in with the lifestyle of their target consumers.
The "entertainment" section of the channel4 website is overwhelmingly devoted to teenagers and young adults, and allows them not only to consume different Medias, but to witness and be part of a certain lifestyle or movement.
The “entertainment” label of this sub-section encompasses a range of different types of media consumption, which all play a part in the average young adult’s daily life. The range of Medias on offer includes music, TV, film and games, all accessible on one page, and each media playing a part in defining the lifestyle of teenager-dom. This range of technologies allows the Channel4 institution to expand from being just a channel, to becoming a brand of lifestyle- an image of youth and innovativeness.
In the music section is a picture of Patrick Wolfe, an up-and-coming underground musician who is identified with the “scenester” scene, while the film review focuses on “Factory Girl”, a film about the art house trend-setters of the 1960s who have become style icons for the present generation of teenagers. Even the “Games” section allows consumers to win prizes for their X-Box 360- a piece of extremely modern technology. All these factors point to extreme narrow-casting on Channel4s behalf, not only focusing on young adults, but directing their medias at a concentrated group of middle class “indie” teenagers, who can be seen to be reflected in programmes such as “Skins”, and who Channel4 are now furiously targeting as their main consumers.
The benefits of this narrow-casting are numerous- Channel4 are able to recommend new programmes that they would enjoy, based on the programmes they are already watching; advertisers are able to market products they know are in the price-range of the target group, and that would appeal to their tastes; and Channel4 are able to distribute other medias which they know fit in with the lifestyle of their target consumers.
5 comments:
umm (in case you hadnt already worked it out) to post videos you click the thing to the right (or left im not good with directions) of the video, where it says embed. you copy the embed code and paste it in a blog.
why did you become a member of youtube haha? they're gonna spam you.
from your friend, the geek.
x
umm you could do print screen (next to the green lights on the keyboard, the to the left, next to scroll lock) and then paste that in a pic editing programme and crop it. thats what id do.
And ive spoken to you about reading already. we need to BOOK OUR HOLIDAY SOON! i bet cornwall books bare quickly (no sarcasm)
love geekgirl
x
wow beats! loving your work. honestly, the effort and devotion is clear.
let's just hope it keeps getting better
paul x
(cough-much-better-than-zoe's-cough)
(cough-pauls-is-RUBBISH-cough)
guess who thats from...
x
haha, hey beats. i'm trying to do loads of case studies so don't be distracting me. Ryan left you a sexy comment did you say.. oooooh beetay! xxx
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