Technology
-What is it? Cosmo girl website
-What is it replacing? Advertisements on TV, in other magazines,
-Why is it relevant? An example of old and new technology helping eachother to bring in more consumers, rather than the one replacing the other
-Technologies involved: broadband internet
Institutions
-Who is involved? The CosmoGirl brand
-How are they using the technology?
-Using the technology to encourage interaction with their readers- through games, polls, competitions, comment boxes,
- The website is more of a taster of the magazine to encourage subscription, as it does not offer many articles, and encourages subscription on every page.
-What benefits has it brought them? The brand is able to use old and new technology to further their brand. The new technology develops the interactive side of the magazine but is much less detailed and expansive than the actual issues; thus acting as a taster for the magazine and bringing in more customers
-Exhibition: CosmoGirl are previewing their magazine to a wider audience through the web, so that the magazine will gain more buyers and subscribers
-Marketing: advertising subscriptions to the magazine, advertises articles, competitions etc that are inside the magazine, has slots for advertisements from other companies that target the magazine’s audience
Media
websites: The CosmoGirl webpage
games: Guess the Celeb Baby
bands: McFly
TV programmes: High school Musical
Webzines: The CosmoGirl webpage
Blogs: Celebrity Blog: Alex M
Key Concepts
-Narrowcasting: Both the website and magazine specifically target the early teen girl audience- as their tastes are very distinguishable and easy to categorise
-Vertical integration: Brand loyalty is encouraged through the consumer being able to fluidly go between magazine and website for an integrated experience
-Reach: The website makes the CosmoGirl brand accessible to the online community
-Interactivity: The website is a lot more interactive than the magazine, making it quicker and easier to feedback to, and contact, the company.
-Non-linear: The website offers a non-linear experience, in that the consumer can access individual sections, then individual articles/games/blogs rather than having to read through the magazine from cover to cover
-What is it? Cosmo girl website
-What is it replacing? Advertisements on TV, in other magazines,
-Why is it relevant? An example of old and new technology helping eachother to bring in more consumers, rather than the one replacing the other
-Technologies involved: broadband internet
Institutions
-Who is involved? The CosmoGirl brand
-How are they using the technology?
-Using the technology to encourage interaction with their readers- through games, polls, competitions, comment boxes,
- The website is more of a taster of the magazine to encourage subscription, as it does not offer many articles, and encourages subscription on every page.
-What benefits has it brought them? The brand is able to use old and new technology to further their brand. The new technology develops the interactive side of the magazine but is much less detailed and expansive than the actual issues; thus acting as a taster for the magazine and bringing in more customers
-Exhibition: CosmoGirl are previewing their magazine to a wider audience through the web, so that the magazine will gain more buyers and subscribers
-Marketing: advertising subscriptions to the magazine, advertises articles, competitions etc that are inside the magazine, has slots for advertisements from other companies that target the magazine’s audience
Media
websites: The CosmoGirl webpage
games: Guess the Celeb Baby
bands: McFly
TV programmes: High school Musical
Webzines: The CosmoGirl webpage
Blogs: Celebrity Blog: Alex M
Key Concepts
-Narrowcasting: Both the website and magazine specifically target the early teen girl audience- as their tastes are very distinguishable and easy to categorise
-Vertical integration: Brand loyalty is encouraged through the consumer being able to fluidly go between magazine and website for an integrated experience
-Reach: The website makes the CosmoGirl brand accessible to the online community
-Interactivity: The website is a lot more interactive than the magazine, making it quicker and easier to feedback to, and contact, the company.
-Non-linear: The website offers a non-linear experience, in that the consumer can access individual sections, then individual articles/games/blogs rather than having to read through the magazine from cover to cover
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