Technology
-What is it? Podcast
-What is it replacing? Radio, Audio cassettes, CDs,
-Why is it relevant? An example of technologies having to adapt to survive
-Technologies involved: MP3 players
Audiences
-Which social groups are relevant and why? Niche audiences who have specialist pursuits are able to fuel their interests with podcasts, as they are played on MP3s, so offer a very personal experience
-What are they doing with it? Audiences are downloading and playing podcasts on their MP3 players
-How are they using it to consume the media? Audiences are listening to a range of media, from films to books, to music, and mainly radio programmes
-What are they doing differently? They are downloading clips of sound-enabling them to control when they wish to hear the recording, rather than listening to the radio which relies on a central audio stream
-What is it? Podcast
-What is it replacing? Radio, Audio cassettes, CDs,
-Why is it relevant? An example of technologies having to adapt to survive
-Technologies involved: MP3 players
Audiences
-Which social groups are relevant and why? Niche audiences who have specialist pursuits are able to fuel their interests with podcasts, as they are played on MP3s, so offer a very personal experience
-What are they doing with it? Audiences are downloading and playing podcasts on their MP3 players
-How are they using it to consume the media? Audiences are listening to a range of media, from films to books, to music, and mainly radio programmes
-What are they doing differently? They are downloading clips of sound-enabling them to control when they wish to hear the recording, rather than listening to the radio which relies on a central audio stream
-They are downloading and transmitting content worldwide
-They can subscribe to blogs, meaning they recieve the programmes automatically from the broadcasters
-What does it offer? The podcast offers the chance to consume interesting programmes, and sound clips other than music, on MP3 players, which are replacing CD players and radio. You can listen to whatever you wnat, whenever you want, without even having to download constantly
Institutions
-Who is involved? broadcasters
-How are they using the technology? They are using the internet to distribute their programmes worldwide, in a form that can easily be played on MP3s- a technology that is quickly replacing radio and CD players, which were previously used to broadcast the programmes.
-What benefits has it brought them? Podcasts have not only enabled audio programmes to be downloaded and consumed in larger quantities, it has reinvented the old-fashioned image of audio programmes, and created a nice for them in new media technologies.
-What does it offer? The podcast offers the chance to consume interesting programmes, and sound clips other than music, on MP3 players, which are replacing CD players and radio. You can listen to whatever you wnat, whenever you want, without even having to download constantly
Institutions
-Who is involved? broadcasters
-How are they using the technology? They are using the internet to distribute their programmes worldwide, in a form that can easily be played on MP3s- a technology that is quickly replacing radio and CD players, which were previously used to broadcast the programmes.
-What benefits has it brought them? Podcasts have not only enabled audio programmes to be downloaded and consumed in larger quantities, it has reinvented the old-fashioned image of audio programmes, and created a nice for them in new media technologies.
-The podcasts can also gain a constant audience through subscriptions, which mean a subscriber automatically recieves the programme
Media
websites: http://slamidol.btpodshow.com/
bands: Skin
albums: Slam Idol: The poetry
singles: Take That’s Patience
TV programme: Karl
Key Concepts
Vertical integration: Podcasts can be used as just another form of a brand, in terms of marketing brands. This technique is used by programmes such as Skins, as a branch of their brand
Convergence: audio technology has now converged onto the internet, so that it is easily accessed and downloaded- the process that all media products are having to be distributed by if they want to sell.
Reach: Podcasts are easily accessible worldwide via the web, meaning radio shows can reach a much wider audience than just their own region. Podcasts can also be played on MP3 players, a very popular form of technology, so they have increased the reach of many audio programmes
Flexibility/Convenience: Audio programmes can now be downloaded more easily and radio shows can be accessed at any time of day by the consumer, rather than having to be listened to at a certain time. They don't even have to download the podcasts, but can recieve them automatically
Narrowcasting: The proliferation of podcasts, and the relative cheapness of uploading them has meant that lots of niche interest groups of consumers have emerged, and that the usual radio-listening audience has been fragmented
Media
websites: http://slamidol.btpodshow.com/
bands: Skin
albums: Slam Idol: The poetry
singles: Take That’s Patience
TV programme: Karl
Key Concepts
Vertical integration: Podcasts can be used as just another form of a brand, in terms of marketing brands. This technique is used by programmes such as Skins, as a branch of their brand
Convergence: audio technology has now converged onto the internet, so that it is easily accessed and downloaded- the process that all media products are having to be distributed by if they want to sell.
Reach: Podcasts are easily accessible worldwide via the web, meaning radio shows can reach a much wider audience than just their own region. Podcasts can also be played on MP3 players, a very popular form of technology, so they have increased the reach of many audio programmes
Flexibility/Convenience: Audio programmes can now be downloaded more easily and radio shows can be accessed at any time of day by the consumer, rather than having to be listened to at a certain time. They don't even have to download the podcasts, but can recieve them automatically
Narrowcasting: The proliferation of podcasts, and the relative cheapness of uploading them has meant that lots of niche interest groups of consumers have emerged, and that the usual radio-listening audience has been fragmented
1 comment:
haha, because my dear booty, i had been doing them in word rather than on this brilliant site.
and i wouldn't be too worried about not finishing, it doesn't look like anyone is going to, except maybe nat - the keen bean.
even if i do, i'll probably want to change/add things later anyway, so hopefully it will be nice a calm tomorrow not some mad rush to do everything we've missed.
have a chillaxing night,
paul x
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