Sony Ericsson w200
Technology
-What is it? Sony Ericsson w200
-What is it replacing? Camera, game consuls, MP3s, organisers (blackberry), internet, TV
-Why is it relevant? Example of complete convergence of most areas of technology into a portable form
-Technology involved: Mobile phone
Audiences
-Which social groups are relevant and why? Teenagers, Office-workers
-What are they doing with it? Teenagers are being entertained: taking pictures on the camera, listening and downloading music (playing radio), playing music on speakers, picture messaging, gaming, surfing the net, social networking,
Office workers are using the Organiser to manage their time, manage and carry files, make conference calls, send emails, listen to music (possibly when commuting)
-How are they using it to consume the media? Downloading and listening to music, watching videos- film/ TV clips, surfing the net on websites, Downloading and playing games.
-What are they doing differently? They are able to access most Medias and technologies through one platform, which is also portable. They are now also able to share Medias such as pictures and music through messaging and through the portable speakers. However overall, the emphasis is now on the personal experience, while miniaturisation is also now a key factor when looking at new technologies.
Institutions
-Who is involved? Sony and Ericsson
-How are they using the technology? Combining the specialities of their two companies into one form of technology, the Sony Ericsson phones combine Sony's consumer electronics expertise with Ericsson's technological leadership in communications
-What benefits has it brought them? Been able to create a better-rounded, better quality technology, which can be seen to be at the forefront of technology in its convergence of almost all technologies, giving access to all Medias
-[Distribution]: The companies were able to distribute the phones quite widely, as both world-wide companies stopped producing their own phones, so their customers had to look to their new combined range for new products
Media
websites: channel4.com,
games: Jigsaw,
bands: the Killers- Sam’s Town, When You Were Young video
video clips: home-made
trailers:3000
films clips: Lord of the Rings
TV clips: Scrubs
webzines: channel4
blogs: mySpace
podcasts: Ricky Gervais
Key Concepts
convergence: all different technologies are being converged into a platform for most medias
Technology
-What is it? Sony Ericsson w200
-What is it replacing? Camera, game consuls, MP3s, organisers (blackberry), internet, TV
-Why is it relevant? Example of complete convergence of most areas of technology into a portable form
-Technology involved: Mobile phone
Audiences
-Which social groups are relevant and why? Teenagers, Office-workers
-What are they doing with it? Teenagers are being entertained: taking pictures on the camera, listening and downloading music (playing radio), playing music on speakers, picture messaging, gaming, surfing the net, social networking,
Office workers are using the Organiser to manage their time, manage and carry files, make conference calls, send emails, listen to music (possibly when commuting)
-How are they using it to consume the media? Downloading and listening to music, watching videos- film/ TV clips, surfing the net on websites, Downloading and playing games.
-What are they doing differently? They are able to access most Medias and technologies through one platform, which is also portable. They are now also able to share Medias such as pictures and music through messaging and through the portable speakers. However overall, the emphasis is now on the personal experience, while miniaturisation is also now a key factor when looking at new technologies.
Institutions
-Who is involved? Sony and Ericsson
-How are they using the technology? Combining the specialities of their two companies into one form of technology, the Sony Ericsson phones combine Sony's consumer electronics expertise with Ericsson's technological leadership in communications
-What benefits has it brought them? Been able to create a better-rounded, better quality technology, which can be seen to be at the forefront of technology in its convergence of almost all technologies, giving access to all Medias
-[Distribution]: The companies were able to distribute the phones quite widely, as both world-wide companies stopped producing their own phones, so their customers had to look to their new combined range for new products
Media
websites: channel4.com,
games: Jigsaw,
bands: the Killers- Sam’s Town, When You Were Young video
video clips: home-made
trailers:3000
films clips: Lord of the Rings
TV clips: Scrubs
webzines: channel4
blogs: mySpace
podcasts: Ricky Gervais
Key Concepts
convergence: all different technologies are being converged into a platform for most medias
portability: this platform is portable, so that it can be carried round at all times, and for this reason has to be small, and so each of the medias are miniaturised onto the small screen.
flexibility/convenience: portability means that the medias can be consumed, and services accessed whenever and wherever is convenient for the consumer, meaning the main appeal of the phone is to teenagers and office workers, who are always on the move.
personalisation: the convergence of so many technologies gives the consumer a proliferation of choice and enables them to create their own personal experiences, as well as personalising the technology with wallpapers, ring-tones etc
non-linear: the emphasis on the personal experience, along with the minaturisation of media times, and screenings means that the phone presents consumers with non-linear experiences such as film clips and music downloads.
flexibility/convenience: portability means that the medias can be consumed, and services accessed whenever and wherever is convenient for the consumer, meaning the main appeal of the phone is to teenagers and office workers, who are always on the move.
personalisation: the convergence of so many technologies gives the consumer a proliferation of choice and enables them to create their own personal experiences, as well as personalising the technology with wallpapers, ring-tones etc
non-linear: the emphasis on the personal experience, along with the minaturisation of media times, and screenings means that the phone presents consumers with non-linear experiences such as film clips and music downloads.
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