5. Radio show webpage

Technology
-What is it? The Xfm Breakfast Show with Lauren Laverne homepage
-What is it replacing? phone-ins, text-ins
-Technologies involved: broadband internet,

Audiences
-Which social groups are relevant and why? Teenagers, indie music fans
-What are they doing with it? Using it to keep up with the show, to enter competitions, to win gig tickets, to write in to Lauren Laverne, to learn about Lauren Laverne, to play music-related games
-How are they using it to consume the media? Listening to music from bands that have been on the show, watching YouTube videos or looking at pictures that have been discussed on the show
-What are they doing differently? Consuming lots of different types of media through music and the radio show, able to access the show more easily in order to enter competitions or write in comments- this is progress for the Xfm institution as it enables listenrs to feel closer and more involved with the show, encouraging brand loyalty.
-What does it offer? Chance to interact with the show, as well as entertain yourself with the games, videos and music on offer

Media
websites: the Xfm breakfast show with Lauren Laverne
bands: The Magic Numbers
singles: Keep it running
videos: Kiiiii’s “4 little Johnnies”
Blogs: The Lauren Laverne Biog
Podcasts: the Xfm breakfast show archive

Key Concepts
interactivity: viewers are able to interact with the show on a much more personal level- writing in, reading up on presenters/bands, even seeing pictures of their holiday
convergence: Video, music, pictures are all able to converge on the internet to create a more diverse experience
democratisation: anyone can send in videos, ideas, play music on the show, and generally become a more active part of the show through the website
convenience/flexibility: the site can be accessed at any time, so listeners can catch up on the latest news, or hear a replay of the programme on podcast through the site

brand image: as an institution, Xfm is put across an image through their site of being at the forefront of technology, and with this, at the forefront of the music scene. Through their site, they are able not just to market their radio show, but to market the lifestyle associated with it.

marketing: despite the site's multi-faceted and multi-ranging activities, it's main purpose for the institution, other than informing listeners, is to market the "Lauren Laverne Show" through a range of platforms, including the internet- this process is known as vertical integration